Newt Natural CapitalNatural capital is defined as the world’s stocks of soil, water, the atmosphere, and all living organisms. Many companies look to meet their environmental commitments though natural capital offset projects. The problem for many organisations, however, is identifying which projects they should be investing in to avoid reputational damage and material loss.
That’s where Newt Natural Capital come in. They’re a consultancy that helps organisations find the high-quality projects that align with their objectives.
Our job was to work closely with them to help organise the existing strategy, push their messaging to work harder and build on their visual identity to deliver a future-proof foundation for growth.
Creative Director
Designer
Project completed at FutureKings
Stunning aerial photography of diverse landscapes grounds Newt Natural Capital in its roots and speaks to their understanding of the bigger picture in the natural world. Alongside this, clean and precise shapes and icons show a logical design hierarchy, giving visual clarity.
For the colour palette, we developed a strong, corporate dark blue, balanced with softer and muted, earthy tones that speak to the natural world. A punchy and direct, bright green is then used as an accent that brings attention to key information and CTAs.
We also developed a suite of flexible icons that worked in a grid system to offer a range of layouts.
Key deliverables once the core brand assets were established included guidelines and a UI toolkit designed by the digital team.
