Zeus

Zeus are the sleep health experts.

Founded on over a decade of clinical research and developed in partnership with top NHS institutions, Zeus delivers silent, comfortable, and clinically-proven solutions to snoring and Obstructive Sleep Apnoea (OSA).

Their flagship product uses gentle electrical pulses to prevent snoring – all while being lightweight, portable, and stylish.

We refreshed and repositioned the brand to breathe in more character and distinction.

Creative Director
Designer

Project completed at FutureKings

£1.48m

After the brand launched, Zeus were awarded £1.48m of funding from the NIHR.

Press

Product features and editorial content in The Sunday Times, British Vogue, BBC and ITV.

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The approach was about confidence, simplicity and a direct tone of voice to differentiate Zeus from the crowded sleep aid market. And having a bit of attitude to cut right to the issue.

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The packaging was developed to reinforce the premium nature of the product and provide an engaging unboxing experience.

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Digital brand application and social media styling to inform the refreshed website and launch activity.

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Heidi