HeidiHeidi uses smart technology to connect people to low-cost, high-quality mountain holidays in just a few clicks.
Previously called Ski Zoom, we gave their brand a new personality that spoke to their love of the mountains, their mission to inspire more people to experience them, and to accommodate expansion beyond ski holidays to year-round mountain breaks.
Design Director
Designed under the creative direction of Steven Anderson at FutureKings
£40m
Revenue increased from £8m to £40m in the first two years after launch.
The project won Silver at the Transform Awards 2023.
We crafted a characterful brandmark featuring a subtle nod to the mountains, which was then paired with a friendly typographic style.
Merchandise was all about being big, bold and colourful. We kept things simple by focusing on the core brand assets to help build awareness.
We commissioned Rob Clarke to refine the brandmark.
