Chetwood BankNo nonsense banking.
Three simple words with a powerful meaning.
We positioned Chetwood Bank as the IKEA of retail finance, stripping away all the unnecessary waffle to deliver a brand that is clear, reliable and effective for their customers.
Design Director
Designed under the creative direction of Steven Anderson at FutureKings
Illustration by Matt Blease
£1bn
Chetwood Bank saw a rise of £1bn in customer deposits post rebrand.
£5bn
Customer savings hit £5bn, a surging rise from £3.1bn in 2024, a year after the project launched.
Top 50
The bank was shortlisted for the BusinessCloud Fintech Top 50.
We worked with Matt Blease to add some warmth, wit and charm through a series of illustrations that neatly show how Chetwood Bank look after their customers.
We developed a suite of assets that included illustration, messaging, colour, typography and iconography.
The new system was rolled out through guidelines, digital ad templates, merchandise and internal launch materials.
We also delivered a UI style guide to inform the website redesign.
