CarifitCarifit offers a complete babywearing fitness solution through workouts, a carrier, an online community, nutrition, and more.
With business expansion on the horizon, their brand needed to organise for growth. The combination of promoting physical and mental wellbeing while nurturing the bond between parent and child, drove the simple and powerful Organising Idea: Stronger. Together.
Design Director
Designed under the creative direction of Steven Anderson at FutureKings
The whole design approach was about infusing every touchpoint with positivity and confidence, and the visual distinction to stand out in a crowded industry.
A key part of the Carifit rebrand was to coincide with the launch of their first baby carrier. We wanted to make a bold statement on shelf, ensuring the packaging stood out in a sea of beige and pastel colours.
The design toolkit consisted of all the basic elements plus graphic devices, icons and photographic art direction.
Merchandise and gift offer that was featured in the John Lewis new parent hamper.
Digital applications across social and app styling.
