EvolveYouEvolveYou has a big ambition; to create the biggest female-focused fitness app in the world.
They needed a new brand that would ignite its community’s self-belief, empower women to work towards their true potential and accommodate global expansion.
Let’s do this!
A strong statement for a confident and supportive brand that knows you are already great and can help you reach further.
The app has over 100,000 members and generates $34m annually.
Design Director
Designed under the creative direction of Steven Anderson at FutureKings
We focused on a bold, confident graphic system that would represent the empowering tone and inclusive positivity that came from the core EvolveYou team, led by founder and entrepreneur Krissy Cela.
We established the core toolkit assets and supported the EvolveYou team with creative direction and design across a wide range of digital and physical comms.
In-depth digital guidelines allowed the EvolveYou in-house team to develop merchandise and branded fitness equipment.
© EvolveYou
© EvolveYou
© EvolveYou
© EvolveYou
© EvolveYou
Digital design styling for website and app implementation, designed by the wider FutureKings team.
© EvolveYou