1LUX1Lux is a luxury retail fashion brand started by three friends.
With two high street stores and a strong social media presence, they were looking to grow the business, build brand partnerships and boost online sales.
We developed a brand strategy and identity that gave them standout from competitors and enabled them to bring a consistent experience across digital and physical spaces.
Design Director
Designed under the creative direction of Steven Anderson at FutureKings
The core concept was about 1LUX being a platform for customers to search, shop, buy and, ultimately, express themselves. We created a graphic system that represented this platform idea – a framing device to show off the products on offer.
The design system was incredibly flexible, allowing for a huge range of layouts and compositions across all communication channels. Colour was sampled from the products and could inform bright and bold palettes or more subtle, premium styling.
We built out a comprehensive style guide and developed launch assets across social media and branded merchandise through to shopping bags and the shop front.
The merchandise was intentionally monochrome to contrast the products and let them stand out in the shop environment.
